First Taste

At TEDx in Sydney this year, attendees (and the mainstream media) were charmed by a quick two and half minute clip from Saatchi & Saatchi meant to serve as a light-hearted and humorous break between the more serious conference talks.

Titled “First Taste”, this endearing short film is a sequence of slow-motion clips of young children (including the creative director’s two-year old daughter) tasting unusual and challenging foods for the first time — lemon, anchovies, Vegemite, gherkins and some other foods that elicit sympathy and squinchy faces from adults.